Rainmaker Society

HR Digital Platform design, website, and brand identity.

Project Summary

Services

App Design
Brand Identity
Website Design
Visual Design
UXUI

Duration

172 hours

About the business

Rainmaker Society is a community that offers services to professionals looking to boost their careers in the German-speaking region of Europe.

About this project

The brand image we designed for Rainmaker Society symbolizes its purpose: professional expansion. The dot in the center represents a drop of water that falls on the surface and grows after impact. The lines around it symbolize the opportunities and new horizons that come with growth.  


The goal of Rainmaker was to launch the first HR Digital Platform in the DACH Region. Before we started we had to get acquainted with the business context to be able to offer workable solutions and, above all else, an easy user interface. As a result, we obtained a platform where each user can connect with a community and has the opportunity to improve his or her professional career, as the Rainmaker Society offers exclusive opportunities for job offers, coaching and professional services.


Before Rainmaker started working with us, they had two website designs that did not meet their expectations. There was a lot of information, and it was hard for the user to understand what Rainmaker Society offered. After a strategy session we analyzed the most important information to communicate such as the benefits they provide to their users, an overview of the platform and of course a very easy way to contact the Rainmaker Society. Taking these collaborations together, we were able to design a simple and user-friendly website.


Rainmaker Society is a great example of something we believe deeply in at Tukuna. That’s the holistic nature of a redesign. You start from the soul, the brand, and expand the result to the rest of the applications.




The brand image we designed for Rainmaker Society symbolizes its purpose: professional expansion. The dot in the center represents a drop of water that falls on the surface and grows after impact. The lines around it symbolize the opportunities and new horizons that come with growth.  


The goal of Rainmaker was to launch the first HR Digital Platform in the DACH Region. Before we started we had to get acquainted with the business context to be able to offer workable solutions and, above all else, an easy user interface. As a result, we obtained a platform where each user can connect with a community and has the opportunity to improve his or her professional career, as the Rainmaker Society offers exclusive opportunities for job offers, coaching and professional services.


Before Rainmaker started working with us, they had two website designs that did not meet their expectations. There was a lot of information, and it was hard for the user to understand what Rainmaker Society offered. After a strategy session we analyzed the most important information to communicate such as the benefits they provide to their users, an overview of the platform and of course a very easy way to contact the Rainmaker Society. Taking these collaborations together, we were able to design a simple and user-friendly website.


Rainmaker Society is a great example of something we believe deeply in at Tukuna. That’s the holistic nature of a redesign. You start from the soul, the brand, and expand the result to the rest of the applications.




The Challenge

We had to put ourselves deeply into our client’s shoes: understanding how their business model works and what they needed for their redesign to be effective. After accomplishing these goals, we were successfully able to maintain consistency across all of our client’s applications.

01 - Category

Process

No items found.

Steps

1 Itineration

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

2 User

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 Industry

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

4 Grow

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

TukunaDesignStudioWebDesign

Final Version

Final Version

rainmaker_society_app_layout
rainmaker_society_stationary
rainmaker_society_web_layout
rainmaker_society_jacket
rainmaker_society_lanyard
rainmaker_society_web_layout
rainmaker_society_web_layout
No items found.

"In short, we asked for a website and got a DNA, a soul, and outstanding branding. We were particularly impressed with their ability to cooperate with us and understand our needs, while always being flexible. With their help we developed an outstanding brand, we can be proud of. Their dedication to creating the best result possible is something we will always remember. They really went the extra mile for us!"

Sven Galander
Managing Director/Operations

Conclusion

The brand is the perception of the companies in people's minds and successful brand design helps to communicate a business’ values visually. If all channels are consistent, the result will be a brand that is easy to identify and gainful positioning will come naturally. We love transforming brands through design!

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