Helping Build a Fintech Brand from Day One
About
Payflow
Payflow is a fintech company focused on employee financial wellbeing, helping companies offer more flexible access to salary and related benefits through a digital product experience.
Payflow already had a logo, but needed a full visual system to bring the brand to life across product and communication. Our challenge was to build a flexible identity that could scale from UI to characters and everyday brand applications.
Before and after
What We Delivered
Every decision was made to help Payflow grow with more clarity, consistency, and design maturity.
Product UI from the Start
We started collaborating with Payflow at a very early stage, before the app even existed, helping shape the UI foundations of the product from scratch. This allowed the experience and the brand to grow together from the beginning.
Brand Development for a Growing Startup
Payflow already had an initial logo, and we helped develop the broader branding around it so the company could communicate more consistently as it evolved. As the business grew, we also supported later logo transitions and adaptations.
Presentation and Template Systems
As the team expanded, so did the need for scalable design tools. We created presentation templates and branded systems that allowed multiple team members to build decks, marketing materials, and internal content in a coherent and on-brand way.
Design Across Product, Brand, and Communication
Over time, we supported Payflow across a wide range of touchpoints, including app UI, pitch decks, master presentations, employee card design, motion graphics, illustration, flyers, banners, posters, and other communication materials.
Brand Applications Across Company Culture
We also helped extend the brand into internal and physical environments, including office graphics, hoodies, and t-shirts, making the identity feel present across the full company experience.
The end result
A long-term design partnership that helped Payflow grow from an early-stage idea into a more coherent product and brand experience.
Results that matter
Early design foundations
Scalable internal consistency
Support through growth
When startups grow fast, design needs to do more than look good. It needs to create clarity, consistency, and momentum.
That’s the kind of foundation we help build.
