Building a Fintech Brand That Feels Clear, Modern, and Trustworthy
About
Mistho
Mistho is a fintech infrastructure company offering the first open payroll API for Europe. Its product enables consumers to securely access and share employment and payroll data with counterparties such as banks, insurers, and lenders, helping businesses verify income without interrupting the user journey.
They needed a brand and website that could make a technical fintech product feel more credible, simple, and clear from the start.
What We Delivered
Every decision was made to help Mistho communicate a complex infrastructure product with more trust, clarity, and confidence.
Brand Identity
We created a visual identity that feels modern and simple, while still giving Mistho the level of credibility and trust their market requires. The goal was to help them look established from the beginning without becoming too corporate or distant.
Website Design
We designed a website based on the foundations of the brand identity, making sure the digital experience felt fully aligned with the visual system and strategic direction defined for Mistho. To help communicate the product more clearly and give the website more personality, we also created custom illustrations inspired by the brand identity style. This allowed the website to feel not only more understandable, but also more distinctive and memorable.
Illustrations
We created a set of custom illustrations based on Mistho’s brand identity to give the company more personality across key touchpoints, including the website, blog, and social content. This helped extend the brand in a more distinctive and flexible way.
LinkedIn posts and blog banners
We designed branded banners for LinkedIn and blog use, helping Mistho communicate with greater visual consistency across content and marketing touchpoints.
The end result
A brand and website that helped Mistho look credible from day one while making a complex fintech product feel clear, simple, and trustworthy.
Results that matter
Immediate credibility
Clearer communication
Better trust through design
Tukuna Studios has delivered an amazing job throughout our collaboration. Starting with the overall brand design guideline Tukuna created a holistic design vision for our brand, which enabled us to move from an initial idea to have all elements ready for our developers to start implementation within two months. The team is always accessible, brings creative ideas and new approaches and follows a structured plan. In addition, Tukuna provides deep expertise across the design spectrum from initial brand design to detailed UX/UI development as well as the creation of animations and design applications. This gave us peace of mind as we were able to fully rely on their services and were ensured that the design language would stay consistent throughout. Definitely recommended for any early stage startup.
Great products deserve to feel clear, credible, and ready to grow.
That’s the kind of brand foundation we help build.
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