Welcome Center Nordschwarzwald

Visual design support for a government institution

Project Summary

Services

Brand Identity
Visual Design

Duration

50 hours

About the business

Welcome Center Nordschwarzwald is a welcome center for professionals and students arriving in the region of Nodrschwazwald in Germany. They support companies in the recruitment of international specialists and help them and their family so they can adapt to their new home.

About this project


WCN had the large challenge of doing events for professionals and companies and then having to publicize them themselves without an in-house design team. This is where our collaboration was born. We helped develop easily editable templates so that the WCN team can change the texts and save a lot of time in their day to day work.


We design two logos for your events, one for "International corner" and the other for "Network of professionals" based on the existing graphic system. 


Based on their current brand and corporate requirements we developed templates for social media, and then later for flyers. We drew illustrations representative of the professionals and companies they work with in order to better communicate the messages.



WCN had the large challenge of doing events for professionals and companies and then having to publicize them themselves without an in-house design team. This is where our collaboration was born. We helped develop easily editable templates so that the WCN team can change the texts and save a lot of time in their day to day work.


We design two logos for your events, one for "International corner" and the other for "Network of professionals" based on the existing graphic system. 


Based on their current brand and corporate requirements we developed templates for social media, and then later for flyers. We drew illustrations representative of the professionals and companies they work with in order to better communicate the messages.


The Challenge

The challenge for Tukuna was to create a visual identity that would allow WCN to maintain consistency across its various communication channels. Lastly, this identity needed to be recognizable and give the brand a friendly personality, both for companies and foreign professionals.

01 - Category

Process

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Steps

1 Itineration

2 User

3 Industry

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

4 Grow

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

TukunaDesignStudioWebDesign

Final Version

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Conclusion

Visual identity is very important to communication. The use of graphic elements and a color palette allows you to establish a brand image that customers will quickly recognize. Do you need design solutions? Let's transform your brand together!

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