Alithea

Brand design for a company specializing in research and databanks in the field of immunotherapy.

Project Summary

Services

Brand Identity
Visual Design

Duration

41 hours

Team

Gaby
Creative Direction
Meli
Design

About the business

Alithea Bio combines leading immunopeptidomics methods, highly sensitive mass spectrometry, and machine learning to deliver world-leading results in characterizing HLA peptides from cell lines, tissues, and blood.

About this project

After a strategy workshop, we, in collaboration with the Alithea team, defined parameters for their design, aiming to convey reliability, futurism, and innovation. They aspired to stand out from competitors, typically adopting a highly corporate image, by bringing forth a distinct brand that wouldn't go unnoticed in their sector. Thus, with a vibrant color palette balanced with whites, we presented the design proposal. Their delivery of the entire work outcome as data in charts served as our inspiration to create graphic elements complementing the overall brand.

After a strategy workshop, we, in collaboration with the Alithea team, defined parameters for their design, aiming to convey reliability, futurism, and innovation. They aspired to stand out from competitors, typically adopting a highly corporate image, by bringing forth a distinct brand that wouldn't go unnoticed in their sector. Thus, with a vibrant color palette balanced with whites, we presented the design proposal. Their delivery of the entire work outcome as data in charts served as our inspiration to create graphic elements complementing the overall brand.

The Challenge

01 - Category

Process

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TukunaDesignStudioWebDesign

Final Version

The outcome

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Conclusion

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