Bocani

​​Confectionery and bakery brand design

Project Summary

Services

Brand Identity

Duration

66 hours

About the business

Bocani is an Ecuadorian brand located in the city of Cuenca that produces packed confectionery and bakery products

About this project

When designing a brand from scratch, as we did together with Bocani, it is possible to build a solid concept that gives the brand strength to enter the market. In this case, we wanted the packaging to function not only to transport products but also to serve as gift packaging. 

We used geometry to create different elements and compositions that give movement and dynamism to the brand. The color palette quickly captures the attention of customers and aligns with the initial dynamic concept. 

The result of this project was a very versatile brand capable of adapting to multiple formats without any problem. Bocani's striking shapes and colors make an impact from the first contact with the brand.




When designing a brand from scratch, as we did together with Bocani, it is possible to build a solid concept that gives the brand strength to enter the market. In this case, we wanted the packaging to function not only to transport products but also to serve as gift packaging. 

We used geometry to create different elements and compositions that give movement and dynamism to the brand. The color palette quickly captures the attention of customers and aligns with the initial dynamic concept. 

The result of this project was a very versatile brand capable of adapting to multiple formats without any problem. Bocani's striking shapes and colors make an impact from the first contact with the brand.




The Challenge

Pastry and confectionery products come in different sizes and shapes, so packaging had to fit each product perfectly. At the same time, Bocani's brand had to be able to adapt to these multiple formats without losing its dynamic essence. The challenge for our team was to design a flexible brand that could be applied in any format. And we did it!

01 - Category

Process

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Steps

1 Itineration

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2 User

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3 Industry

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

4 Grow

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Final Version

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Conclusion

It’s not enough to sell a product. By providing an experience we are taking an extra step in benefit of our brand. Packaging has the function of transporting products successfully, but what if we give it an extra function? That’s a new experience that generates brand recall and represents a tangible benefit for customers.

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