Bocani

​​Confectionery and bakery brand design

Project Summary

Services

Brand Identity
Visual Design

Duration

66 hours

Team

Gaby
Creative Direction

About the business

Bocani is an Ecuadorian brand that produces packed confectionery and bakery products.

About this project

A brand in its market introduction phase requires a high-impact visual identity. The concept for Bocani started with the wish to make their packaging so striking that people would buy them as gifts, and not just for personal indulgement.  

We used different elements, compositions and a bold color palette, to create a dynamic brand that impresses at first glance.




A brand in its market introduction phase requires a high-impact visual identity. The concept for Bocani started with the wish to make their packaging so striking that people would buy them as gifts, and not just for personal indulgement.  

We used different elements, compositions and a bold color palette, to create a dynamic brand that impresses at first glance.




The Challenge

Pastry and confectionery products come in different sizes and shapes, so the packaging had to fit each product perfectly. At the same time, Bocani's brand had to be able to adapt to these multiple formats without losing its dynamic essence. The challenge for our team was to design a flexible brand that could be applied in any format.

01 - Category

Process

No items found.
TukunaDesignStudioWebDesign

Final Version

Some examples

Bocani_paper_bags
Bocani_digital_mobile
Bocani_paper_bag
Bocani_social_media
Bocani_social_media
No items found.

"Trusting the experience and good relationship that Gabriela Corral offers us, we decided to create this brand from scratch, thereby capturing everything we wanted to convey, an elegant brand, different in the world of bakery, pastry and confectionery. Something that attracts a lot of attention and is easy to remember for our customers. We are forever grateful to the Tukuna team, as they showed us their great effort in all their designs for our businesses, they are always aware of everything and are fully involved in each project."

Placencia Family
Owners of Bocani

Conclusion

Everytime we design a brand, we want the business to have its own unique identity. Why? Without it a company is forgettable and will get lost in the crowd. Do you need a brand that will help you differentiate yourself from the competition? Reach out! We’re happy to talk.

Intrigued by the possibilities? Let's talk about your project!

website

Let's Talk

Similar Projects