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A brand in its market introduction phase requires a high-impact visual identity. The concept for Bocani started with the wish to make their packaging so striking that people would buy them as gifts, and not just for personal indulgement.
We used different elements, compositions and a bold color palette, to create a dynamic brand that impresses at first glance.
A brand in its market introduction phase requires a high-impact visual identity. The concept for Bocani started with the wish to make their packaging so striking that people would buy them as gifts, and not just for personal indulgement.
We used different elements, compositions and a bold color palette, to create a dynamic brand that impresses at first glance.
Pastry and confectionery products come in different sizes and shapes, so the packaging had to fit each product perfectly. At the same time, Bocani's brand had to be able to adapt to these multiple formats without losing its dynamic essence. The challenge for our team was to design a flexible brand that could be applied in any format.
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Everytime we design a brand, we want the business to have its own unique identity. Why? Without it a company is forgettable and will get lost in the crowd. Do you need a brand that will help you differentiate yourself from the competition? Reach out! We’re happy to talk.
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