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The main objective of this brand design was to find the exact point between the formality of Andrea's profession and a simple visual language that would effectively communicate her professional essence in the Ecuadorian context while differentiating her from her colleagues.
The isotype created for her personal brand is a symmetrical image based on Andrea’s initials. This creates balance, a necessity when fighting for justice, which ties the isotype to the law profession.
We chose dark green for elegance, and beige to give a modern and sophisticated touch. The final product comes together with a mix of contemporaneity and seriousness.
The main objective of this brand design was to find the exact point between the formality of Andrea's profession and a simple visual language that would effectively communicate her professional essence in the Ecuadorian context while differentiating her from her colleagues.
The isotype created for her personal brand is a symmetrical image based on Andrea’s initials. This creates balance, a necessity when fighting for justice, which ties the isotype to the law profession.
We chose dark green for elegance, and beige to give a modern and sophisticated touch. The final product comes together with a mix of contemporaneity and seriousness.
How can one connect serious and formal aspects with simple and contemporary concepts? That was the challenge Tukuna found ourselves in when designing Andrea Molina's personal brand. The power of design broke through this impasse! A disruptive color palette and harmony between the elements in the isotype achieved a professional and versatile result.
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A personal brand is useful when one wants to stand out as an expert in a certain field and increase their recognition. When a personal brand is well elaborated and properly managed, it opens up new job opportunities and positions you favorably in the market. At Tukuna Studio we make people feel proud of their brands!
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