Andrea Molina

Andrea Molina, lawyer personal brand design

Project Summary

Services

Brand Identity

Duration

53 hours

About the business

Andrea Molina is a lawyer from Cuenca, Ecuador who offers different legal services for individuals and companies.

About this project

The main objective of this brand design was to find the exact point between the formality of Andrea's profession and a simple visual language that would effectively communicate her professional essence in the ecuadorian context, but difference helself from her colleges.  

The isotype created for her personal brand is based on the initials of her name and reflected through symmetry which creates balance and justice, a characteristic of law. We chose green as the elegant color, and beige to give a modern and elegant touch, a mix of contemporaneity and seriousness.

The main objective of this brand design was to find the exact point between the formality of Andrea's profession and a simple visual language that would effectively communicate her professional essence in the ecuadorian context, but difference helself from her colleges.  

The isotype created for her personal brand is based on the initials of her name and reflected through symmetry which creates balance and justice, a characteristic of law. We chose green as the elegant color, and beige to give a modern and elegant touch, a mix of contemporaneity and seriousness.

The Challenge

Connect serious and formal aspects with simple and contemporary concepts, that was the challenge for Tukuna when designing Andrea Molina's personal brand. With a disruptive color palette and harmony between the elements of the isotype we achieved a very professional and versatile result. That's the power of design!

01 - Category

Process

No items found.

Steps

1 Itineration

2 User

3 Industry

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

4 Grow

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

TukunaDesignStudioWebDesign

Final Version

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Conclusion

A personal brand is used by people who want to stand out as experts in a certain area and increase their recognition. When a personal brand is well elaborated and properly managed, it opens new job opportunities and allows a favorable positioning in the market. At Tukuna Studio we make people feel proud of their brands!

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