Suyana

Brand design for flower export business

Project Summary

Services

Brand Identity
Visual Design

Duration

60 hours

About the business

Suyana Flowers is an online flower shop based in Cayambe, Ecuador. Their high-quality flowers are exported mainly to the United States.

About this project

Ecuador is the third largest exporter of flowers worldwide, and Suyana benefits from the bounty of Ecuadorian soil, selling their beautiful flowers to the U.S. market. One of the most iconic flowers is the rose, which we used to create the brand's logo. 


In crafting the brand, we decided to combine two typography styles with a palette of earthy colors for a touch of elegance. We developed wefts so that the brand can be applied on paper for flower wrapping, packaging and advertising, and we developed an imagery guide of what advertising photographs should look like.


Ecuador is the third largest exporter of flowers worldwide, and Suyana benefits from the bounty of Ecuadorian soil, selling their beautiful flowers to the U.S. market. One of the most iconic flowers is the rose, which we used to create the brand's logo. 


In crafting the brand, we decided to combine two typography styles with a palette of earthy colors for a touch of elegance. We developed wefts so that the brand can be applied on paper for flower wrapping, packaging and advertising, and we developed an imagery guide of what advertising photographs should look like.


The Challenge

Suyana Flowers required a versatile and attractive brand that could be applied to its export products. To design the brand, our team conducted an in-depth analysis of the elements that represent the essence of Suyana.

01 - Category

Process

No items found.

Steps

1 Itineration

2 User

3 Industry

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

4 Grow

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Final Version

"I had the pleasure of working with Tukuna Studio since approximately February 2021, and what I have to say is that they are very competitive and skilled professionals. Gabriela additionally advised me with excellent knowledge in graphic design, and, thanks to this, I have been able to carry out my venture."

Luisa Quishpe
Owner of Suyana flowers

Conclusion

A flexible brand that represents the essence of the business can be applied to online and offline supports without any problem. The graphic system of Suyana Flowers is composed of strokes, colors and very attractive typographies to be used in cards, wrappers, envelopes, packages, and also social media, mail and the web. At Tukuna Studio we make our clients feel proud of their brand!

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