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Ecuador is the third largest exporter of flowers worldwide, and Suyana benefits from the bounty of Ecuadorian soil, selling their beautiful flowers to the U.S. market. One of the most iconic flowers is the rose, which we used to create the brand's logo.
In crafting the brand, we decided to combine two typography styles with a palette of earthy colors for a touch of elegance. We developed wefts so that the brand can be applied on paper for flower wrapping, packaging and advertising, and we developed an imagery guide of what advertising photographs should look like.
Ecuador is the third largest exporter of flowers worldwide, and Suyana benefits from the bounty of Ecuadorian soil, selling their beautiful flowers to the U.S. market. One of the most iconic flowers is the rose, which we used to create the brand's logo.
In crafting the brand, we decided to combine two typography styles with a palette of earthy colors for a touch of elegance. We developed wefts so that the brand can be applied on paper for flower wrapping, packaging and advertising, and we developed an imagery guide of what advertising photographs should look like.
Suyana Flowers required a versatile and attractive brand that could be applied to its export products. To design the brand, our team conducted an in-depth analysis of the elements that represent the essence of Suyana.
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A flexible brand that represents the essence of the business can be applied to online and offline supports without any problem. The graphic system of Suyana Flowers is composed of strokes, colors and very attractive typographies to be used in cards, wrappers, envelopes, packages, and also social media, mail and the web. At Tukuna Studio we make our clients feel proud of their brand!
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