Mistho

Brand and website design for Mistho, a Germany fintech company.

Project Summary

Services

Website Design
Brand Identity

Duration

112 hours

About the business

Business Research and Consultation, Benchmarking, User Research & Discovery, Interaction Design, Wireframes of content and structure.

About this project

The kick-off point to develop this project was a Brand Strategy workshop made together with Mistho to understand all their needs and transform them into creative solutions. Interesting fact: Mistho means salary in Greek. 

The outcome of the workshop was that Mistho changes a complicated bureaucratic process of sharing your salary to a simplified couple of clicks over the phone, this is why we choose for the brand keywords: smart, secure, and simple. 

A great brand is remarkable, easy to remember, it adapts to digital and analog applications, and communicates the soul of the business. We chose black because it is an elegant color that offers thrust in the financial world, white that is the contrast, brings purity, and a bright blue, that gives a digital, fresh and innovative touch, different from the traditional financial institutions and competitors. 

With all the brand elements of mistho, their logo, color palette, typography, patterns, and illustration style, we designed the website user interface based on their needs. It was Important to make it simple and easy to understand, while communicating their benefits they offer their B2B clients and business values.



The kick-off point to develop this project was a Brand Strategy workshop made together with Mistho to understand all their needs and transform them into creative solutions. Interesting fact: Mistho means salary in Greek. 

The outcome of the workshop was that Mistho changes a complicated bureaucratic process of sharing your salary to a simplified couple of clicks over the phone, this is why we choose for the brand keywords: smart, secure, and simple. 

A great brand is remarkable, easy to remember, it adapts to digital and analog applications, and communicates the soul of the business. We chose black because it is an elegant color that offers thrust in the financial world, white that is the contrast, brings purity, and a bright blue, that gives a digital, fresh and innovative touch, different from the traditional financial institutions and competitors. 

With all the brand elements of mistho, their logo, color palette, typography, patterns, and illustration style, we designed the website user interface based on their needs. It was Important to make it simple and easy to understand, while communicating their benefits they offer their B2B clients and business values.



The Challenge

From the beginning, we knew that handling financial information is a great responsibility. However, Mistho is a company that does it innovatively. The challenge for our team was to combine the security provided by Mistho with the innovative touch of being able to accomplish these processes over the phone. We’re both delighted with the result!

01 - Category

Process

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Steps

1 Itineration

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2 User

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3 Industry

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

4 Grow

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

TukunaDesignStudioWebDesign

Final Version

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Company name

Conclusion

The first impression is never forgotten. That is why it is important to create brands that communicate the values of the company and reflect the professionalism behind its construction. This is relevant for investors as well as potential clients. When you have all the visual elements for your brand, you can implement them in different media and maintain consistency. Are you a start-up? Let's work together to take your brand to the next level. Contact us!

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