Tukuna

Brand and website design for our Tukuna Design Studio

Project Summary

Services

Brand Identity
Website Design
Visual Design

Duration

Since november 2020

Team

Andrés
Design
David
Development
Damián
Design
Kevin
Animation
Gaby
Creative Direction
Luise
Design
Meli
Design

About the business

We are a design studio based in Berlin, Germany. We work remotely with our multicultural team around the world to transform brands with design.

About this project

Tukuna means transformation, and we chose this name for the studio because each project we develop is transformational. There is a before and after. That is why our brand identity is composed of geometric shapes. These elements are flexible and complement each other, depending on the composition each application transforms.


We designed our logo based around typography. It transforms from a regular font to a very bold font to make our transformation concept clear. A business that works with us is part of this process, and, at the end of the process, they have a bold concept, a bold brand, and a bold website or App. 


We chose a bright and young color palette to differentiate us with our competition that we researched in Germany, who usually use neutral colors. Gaby and David, the founders come from Ecuador, a country full of colors, textures and joy. Our color palette ties together our personal stories with our mission.


With these elements, we wanted to create a brand that reflects how much we enjoy our work. At Tukuna Studio we want every client to enjoy the process of transforming their brand with us and to identify with it.


Tukuna means transformation, and we chose this name for the studio because each project we develop is transformational. There is a before and after. That is why our brand identity is composed of geometric shapes. These elements are flexible and complement each other, depending on the composition each application transforms.


We designed our logo based around typography. It transforms from a regular font to a very bold font to make our transformation concept clear. A business that works with us is part of this process, and, at the end of the process, they have a bold concept, a bold brand, and a bold website or App. 


We chose a bright and young color palette to differentiate us with our competition that we researched in Germany, who usually use neutral colors. Gaby and David, the founders come from Ecuador, a country full of colors, textures and joy. Our color palette ties together our personal stories with our mission.


With these elements, we wanted to create a brand that reflects how much we enjoy our work. At Tukuna Studio we want every client to enjoy the process of transforming their brand with us and to identify with it.


The Challenge

The challenge to create Tukuna Studio's brand was to combine dynamic elements with an image that inspires confidence at first sight. We did this by balancing color and white space. Our visual identity represents us and symbolizes our philosophy: we are passionate professionals who enjoy doing what we love.

01 - Category

Process

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TukunaDesignStudioWebDesign

Final Version

Final Version

tukuna_stickers
tukuna_notebook
tukuna_team_banner
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Conclusion

The brand always communicates the essence of a business. That's why it's very important to have a well-developed brand image that not only differentiates you but also identifies you. At Tukuna Studio we're happy to continue growing and transforming brands with design. Do you need a brand, web or App design? We're here to make you feel proud of your brand.

Want to be proud of your

brand

digital product

website

?

Let's Talk

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