Tukuna

Brand and website design for our Tukuna Design Studio

Project Summary

Services

Brand Identity
Website Design
Visual Design

Duration

Since november 2020

About the business

We are a design studio based in Berlin, Germany. We work remotely with our multicultural team around the world to transform brands with design.

About this project

Tukuna means transformation, and we chose this name for the studio because each project we develop is transformational. There is a before and after. That is why our brand identity is composed of geometric shapes. These elements are flexible and complement each other, depending on the composition each application transforms.


We designed our logo based around typography. It transforms from a regular font to a very bold font to make our transformation concept clear. A business that works with us is part of this process, and, at the end of the process, they have a bold concept, a bold brand, and a bold website or App. 


We chose a bright and young color palette to differentiate us with our competition that we researched in Germany, who usually use neutral colors. Gaby and David, the founders come from Ecuador, a country full of colors, textures and joy. Our color palette ties together our personal stories with our mission.


With these elements, we wanted to create a brand that reflects how much we enjoy our work. At Tukuna Studio we want every client to enjoy the process of transforming their brand with us and to identify with it.


Tukuna means transformation, and we chose this name for the studio because each project we develop is transformational. There is a before and after. That is why our brand identity is composed of geometric shapes. These elements are flexible and complement each other, depending on the composition each application transforms.


We designed our logo based around typography. It transforms from a regular font to a very bold font to make our transformation concept clear. A business that works with us is part of this process, and, at the end of the process, they have a bold concept, a bold brand, and a bold website or App. 


We chose a bright and young color palette to differentiate us with our competition that we researched in Germany, who usually use neutral colors. Gaby and David, the founders come from Ecuador, a country full of colors, textures and joy. Our color palette ties together our personal stories with our mission.


With these elements, we wanted to create a brand that reflects how much we enjoy our work. At Tukuna Studio we want every client to enjoy the process of transforming their brand with us and to identify with it.


The Challenge

The challenge to create Tukuna Studio's brand was to combine dynamic elements with an image that inspires confidence at first sight. We did this by balancing color and white space. Our visual identity represents us and symbolizes our philosophy: we are passionate professionals who enjoy doing what we love.

01 - Category

Process

No items found.

Steps

1 Itineration

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

2 User

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 Industry

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

4 Grow

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

TukunaDesignStudioWebDesign

Final Version

Final Version

tukuna_stickers
tukuna_socil_media_template
tukuna_notebook
tukuna_laptop_sticker_skin
tukuna_advertisement_banner
tukuna_team_banner
No items found.

Conclusion

The brand always communicates the essence of a business. That's why it's very important to have a well-developed brand image that not only differentiates you but also identifies you. At Tukuna Studio we're happy to continue growing and transforming brands with design. Do you need a brand, web or App design? We're here to make you feel proud of your brand.

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