Hivebound

Brand design for a digital platform for simpler supply chain collaboration

Project Summary

Services

Brand Identity
Visual Design
Applications

Duration

48 hours

Team

Luise
Design
Gaby
Creative Direction
Meli
Design

About the business

Prototype for a digital platform for simpler supply chain collaboration

About this project

Hivebound wants to revolutionize the supply chain industry by providing collaboration and transparency through a digital platform.

Their brand had to communicate three keywords: innovation, collaboration, and simplicity. They were looking for a brand that is not boring, but strong and has a personality to be easily remembered.

In a hive each bee has its task, they all work in a synchronized way. We use the hexagon as the representative of this concept and play with geometry to obtain a simple logo, which communicates different parts synchronized in one. We use the hexagon to develop patterns and backgrounds. We use the color blue that is associated with technology and calm, but with a brighter tone to give it the message of innovation.

Do you want us to help you communicate the soul of your business?

We are looking forward to meet you!

Hivebound wants to revolutionize the supply chain industry by providing collaboration and transparency through a digital platform.

Their brand had to communicate three keywords: innovation, collaboration, and simplicity. They were looking for a brand that is not boring, but strong and has a personality to be easily remembered.

In a hive each bee has its task, they all work in a synchronized way. We use the hexagon as the representative of this concept and play with geometry to obtain a simple logo, which communicates different parts synchronized in one. We use the hexagon to develop patterns and backgrounds. We use the color blue that is associated with technology and calm, but with a brighter tone to give it the message of innovation.

Do you want us to help you communicate the soul of your business?

We are looking forward to meet you!

The Challenge

01 - Category

Process

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Final Version

The outcome

hivebound-brandesign
hivebound-brandesign
hivebound-brandesign
hivebound-brandesign
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Conclusion

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