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Don Bosco contacted us because they didn’t identify with the brand they had at the time. They felt it was out of touch and didn’t represent the quality of their product. We started this project with a strategy workshop to dig into their history and understand their business model. This allowed us to narrow in on the key redesign points for the Don Bosco brand: family, tradition, and artisanal products.
We designed the new logo to include the brand’s initials and to connote the freshness of its just-baked products.
Orange is the predominant color because it stimulates the appetite. The orange is complemented by brown, which denotes the tradition and experience the business has with more than 30 years in operation.
We worked with Don Bosco during the coronavirus pandemic. All businesses were struggling at this time, but Don Bosco used this opportunity to transform a traditional bakery business into a digitally connected one. Beyond branding, we collaborated with a developer to tune up the user interface of the E-commerce App that allows Don Bosco to now sell all their products at the tap of a finger.
Don Bosco contacted us because they didn’t identify with the brand they had at the time. They felt it was out of touch and didn’t represent the quality of their product. We started this project with a strategy workshop to dig into their history and understand their business model. This allowed us to narrow in on the key redesign points for the Don Bosco brand: family, tradition, and artisanal products.
We designed the new logo to include the brand’s initials and to connote the freshness of its just-baked products.
Orange is the predominant color because it stimulates the appetite. The orange is complemented by brown, which denotes the tradition and experience the business has with more than 30 years in operation.
We worked with Don Bosco during the coronavirus pandemic. All businesses were struggling at this time, but Don Bosco used this opportunity to transform a traditional bakery business into a digitally connected one. Beyond branding, we collaborated with a developer to tune up the user interface of the E-commerce App that allows Don Bosco to now sell all their products at the tap of a finger.
How does one make a holistic design that can tie together five physical locations, social networks, an online store, and packaged products distributed through stores and supermarkets? We met our goal of having a recognizable and consistent brand through all these channels by sticking with constants in the design such as the chromatic palette and graphical elements like steam. Then we kept the composition variable in order to have a universally applicable design.
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We accepted the challenge to completely redesign this brand with our objective being to reconnect it to its owners and make them feel proud of Don Bosco. Tukuna is keenly aware of what allows a brand to differentiate itself from the pack, and we are experts at communicating this in our designs. Are you feeling your brand isn’t capable of reflecting your business’ essence? We’d love to get to know you. We’re here to collaborate.
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