Don Bosco

Brand Design for bakery and pastry business

Project Summary

Services

Brand Identity
Visual Design
App Design
Illustration
Applications
UXUI

Duration

150 hours so far

About the business

Don Bosco, bakery and pastry business with more than 30 years of experience in Cuenca, Ecuador.

About this project

Don Bosco contacted us because they didn’t identify with the brand they had at the time. They felt it was out of touch and didn’t  represent the quality of their product. We started this project with a strategy workshop to dig into their history and understand their business model. This allowed us to narrow in on the key redesign points for the Don Bosco brand: family, tradition, and artisanal products. 


We designed the new logo to include the brand’s initials and to connote the freshness of its just-baked products.


Orange is the predominant color because it stimulates the appetite. The orange is complemented by brown, which denotes the tradition and experience the business has with more than 30 years in operation.


We worked with Don Bosco during the coronavirus pandemic. All businesses were struggling at this time, but Don Bosco used this opportunity to transform a traditional bakery business into a digitally connected one. Beyond branding, we collaborated with a developer to tune up the user interface of the E-commerce App that allows Don Bosco to now sell all their products at the tap of a finger.



Don Bosco contacted us because they didn’t identify with the brand they had at the time. They felt it was out of touch and didn’t  represent the quality of their product. We started this project with a strategy workshop to dig into their history and understand their business model. This allowed us to narrow in on the key redesign points for the Don Bosco brand: family, tradition, and artisanal products. 


We designed the new logo to include the brand’s initials and to connote the freshness of its just-baked products.


Orange is the predominant color because it stimulates the appetite. The orange is complemented by brown, which denotes the tradition and experience the business has with more than 30 years in operation.


We worked with Don Bosco during the coronavirus pandemic. All businesses were struggling at this time, but Don Bosco used this opportunity to transform a traditional bakery business into a digitally connected one. Beyond branding, we collaborated with a developer to tune up the user interface of the E-commerce App that allows Don Bosco to now sell all their products at the tap of a finger.



The Challenge

How does one make a holistic design that can tie together five physical locations, social networks, an online store, and packaged products distributed through stores and supermarkets? We met our goal of having a recognizable and consistent brand through all these channels by sticking with constants in the design such as the chromatic palette and graphical elements like steam. Then we kept the composition variable in order to have a universally applicable design.

01 - Category

Process

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Steps

1 Itineration

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

2 User

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 Industry

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

4 Grow

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

TukunaDesignStudioWebDesign

Final Version

Final Version

Don_Bosco_bakery_paper_bag
Don_Bosco_business_card
Don_Bosco_stickers
Don_Bosco_coffee_bag_design
No items found.

“Don Bosco bakery established since 1989 has had a generational change, this generation decided to have a change in its corporate image, which was achieved with Gabriela Corral and the Tukuna team. Through their experience she guided us in a very good way reaching our requirements. It is not only design but also accompaniment in different areas to ensure that our customers become familiar with the brand. In addition, the trust they gave us is always a big plus because we can be sincere and thus be satisfied with our work. It is worth noting that they also helped us to have our own App for delivery, which continues to work in the best way.“

Placencia Family
Owners of Don Bosco

Conclusion

We accepted the challenge to completely redesign this brand with our objective being to reconnect it to its owners and make them feel proud of Don Bosco. Tukuna is keenly aware of what allows a brand to differentiate itself from the pack, and we are experts at communicating this in our designs. Are you feeling your brand isn’t capable of reflecting your business’ essence? We’d love to get to know you. We’re here to collaborate.

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